Running USA Announces Partnership with Mass Participation Asia
Organizations team up to support the continued global expansion of the recreational running industry, which is booming in Asia; Registration opens this week for MPA’s third annual conference in Singapore
DETROIT (June 7, 2018) – Running USA, the trade organization for the sport of road running in the United States, is pleased to announce a new partnership with Mass Participation Asia (MPA), an organization that promotes and educates those doing business in the participant sports space across Asia.
On Monday, June 18, MPA opens registration for its third annual conference, which will be held in Singapore on December 10-11, 2018. (Learn more.) Running USA vice president of programming, operations and partnerships Christine Bowen (pictured right at last year's MPA event) attended the 2017 MPA event and brought back a wealth of insight about the growing popularity of running and other mass participation sports events in Asian countries.
In its first two years, MPA was attended by over 300 delegates and 90 speakers from 16 countries. MPA is led by Chris Robb, who was a keynote speaker at Running USA 2018 in Austin, Texas. Robb is a veteran of the endurance sports space who founded MPA in 2015 with the goal of facilitating collaboration and driving best practices within the mass participation industry.
“My tremendous experience in Bangkok last winter and our ongoing collaboration with Chris Robb have made this partnership possible, and we believe it can be extremely beneficial for both MPA and Running USA,” Bowen said. “Our stateside running industry has so much to share in terms of education and best practices and we want to encourage our members to learn from and support their global counterparts.”
You can read more about Bowen’s experience at MPA and global market trendlines. She will serve as a member of the advisory committee for the 2018 MPA event.
Robb was a keynote speaker at Running USA 2018 in Austin, Texas and is a veteran of the global endurance sports space.
“Mass Participation Asia is delighted to partner with Running USA to provide the opportunity for delegates to learn from the vastly experienced American Industry. I loved the experience of attending and speaking at Running USA in Austin and was delighted to discover such a spirit of sharing and collaboration across the industry which is one of my goals for MPA.”
Under the partnership, Running USA will support programming efforts for the 2018 MPA conference on the topics of sponsorship and marketing, the two organizations will collaborate on a comparative research study, and Running USA members will be eligible for a discount to attend MPA 2018. For more information, visit massparticipationasia.com and apply promo code ‘RUSAMPA18’ at checkout.
About Mass Participation Asia
Mass Participation Asia (MPA) returns to Singapore in December 2018 for its third edition. Once again, delegates can expect a host of curated speakers, content and networking opportunities in an effort to foster collaboration and drive best practice across the mass participation industry. For more information, visit massparticipationasia.com
About Running USA
Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit RunningUSA.org